Director Brand (f/m/d)

Your goal as Brand Director at kununu is to champion and elevate our brand identity, executing a comprehensive brand strategy that resonates with our target audience while reinforcing our company culture and values. You will leverage your expertise in brand management to innovate and drive storytelling efforts, ensuring that our narratives align with our overarching brand vision and growth objectives. As our Brand Director, you will play a pivotal role in shaping and communicating kununu’s story. If you are passionate about brand strategy, eager to foster a positive brand perception, and have the skills to make a tangible impact, we want to hear from you!

• Collaborate with cross-functional teams to define and implement a cohesive brand strategy that reflects our mission and values, ensuring consistency across all channels and touchpoints including social media, content marketing, sales, internal communications and corporate communications. 
• Provide strategic guidance to marketing, communications, sales, and creative teams, fostering collaboration to enhance brand visibility and engagement through innovative campaigns that resonate with our audience. 
• Lead a team of about 8 employees around brand communications, brand design and brand partnerships to deliver on initiatives to foster our growth, i.e. brand awareness campaigns, assets, brand positioning events, etc. 
• Monitor brand performance and develop metrics to assess the impact of brand initiatives, making data-driven adjustments as necessary to optimize effectiveness. 
• Conduct brand audits and market analysis to gain insights on industry trends, competitor activities, and customer perceptions, using this data to refine brand strategies and make informed decisions.
• Work closely with the kununu leadership team to align brand messaging with business objectives and corporate culture initiatives, ensuring all communications authentically represent our company values. 

• Proven experience (8+ years) in in-house brand management or brand marketing, particularly in the digital sector, with a track record of successfully leading brand strategy initiatives and at least 3 years of experience in leading a team of 4-7 people. 
• Exceptional networking and relationship-building abilities; you effortlessly connect with diverse teams and stakeholders, fostering a collaborative environment. 
• A natural storyteller with the talent to translate complex topics into relatable content that engages diverse audiences through various channels—be it visually, verbally, or in written form. 
• Strong project management skills, adept at leading interdisciplinary teams and managing stakeholder expectations effectively while juggling multiple priorities in a fast-paced environment. 
• A keen analytical mindset with the ability to conduct brand audits and market research, translating insights into actionable strategies to enhance brand positioning. 
• Fluent in English and German, with excellent writing skills that adapt to various audiences and formats, ensuring clarity, engagement, and an authentic voice in all brand communications. 

• Mobile devices also for private use
• Summer and Christmas parties
• Drinks, food & goodies
• Sabbatical and part-time options
• Remote work option
• Trust-based working hours
• Restaurant vouchers and employee discount
• Bring your dog to the office
• up to 12 weeks Workation
• 6 week vacation