Area Sales Manager (m/f/d)

Area Sales Manager

RPS Dealers – Piano category

JOB OUTLINE:

Based: Germany

Reports to: Head of Piano

Roland Europe Group Ltd Roland is a world leader in the design, manufacture and distribution of electronic musical instruments including; keyboards & synthesisers, guitar products, electronic percussion kits, digital recording equipment, amplifiers and audio processing devices. You'll be part of a dynamic team, where we believe in kindness, support, acceptance, and hard work and try to provide room for personal development for everyone.

At Roland, you will find a friendly, down-to-earth atmosphere. You'll work for a company with global activities, but it doesn't feel corporate. We are always looking for colleagues who have an enthusiastic, positive and driven personality. People who are eager to further develop and challenge themselves. If you also have a passion for Roland, our products or music in general, you might just be our perfect match.

To assume full responsibility for Roland Sales of the Piano Line Up for the Roland Piano Store Network in Germany.

This includes:

Managing and developing profitable business/turnover within the country through the effective territory and customer management of all assigned dealers. Based on this, customer analysis, business and budget planning, sales and marketing execution and building a close customer relationship are clearly the main goals of this position.

Sales Strategy & Business Management

• Develops and executes dealer business plans to drive sustainable sales growth.

• Categorizes dealers using ABC analysis and relationship quality (supplier, partner, strategic partner).

• Creates and follows a structured call plan, prioritizing top and potential new dealers.

• Plans and conducts dealer visits, meetings, and business reviews.

• Monitors business plan execution, budgets, and sales performance.

• Builds and maintains strong dealer relationships across all levels.

• Targets and opens new dealers in strategic areas.

• Ensures timely execution of the Selective Distribution Agreement (SDA).

• Identifies training needs and supports dealer staff with product and sales training.

• Collaborates with internal teams to quickly resolve dealer requests.

• Maintains accurate CRM data entry and financial monitoring.

• Tracks market trends and competitive threats.

• Ensures proper upkeep of company assets (car, credit cards, equipment).

• Takes full responsibility for customer-related problem-solving.

Communication & Reporting

• Ensures clear, direct, and solution-focused communication internally and externally.

• Submits timely and accurate reports, CRM updates, and expense claims.

• Plans and communicates leave requests in advance.

• Schedules monthly one-on-one meetings with the line manager.

• Skilled in delivering dynamic and engaging piano demonstrations (good standard of playing)

• Sales ability 

• Excellent negotiation skills 

• Previous experience in the music business is a plus

• Competitive Salary and Benefits package