(Senior) Global Brand Manager (m/f/d) Respiratory

Bionorica, with approximately 2200 employees worldwide, is the German market leader for pharmacy-only herbal medicines. For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with the forward-looking results of scientific research. "Phytoneering" is the formula of our success with which we have been on a growth course for years. In this way, we open up new markets with innovative, highly effective herbal medicines.

To strengthen our Global Marketing team, we are looking for a creative and strategic Brand Manager (m/f/d) who will take responsibility for our respiratory products.

• Development of a mid-term vision, ambition and strategy for our brands in the respiratory products sector, taking into account country-specific market conditions and cultural differences
• Design and maintenance of brand identity, ensuring brand consistency across all channels
• Responsibility for the entire brand experience throughout the product lifecycle
• Conducting analysis of campaign results and consumer insights for continuous improvement
• Management and maintenance of global brand books to ensure a consistent brand presence
• Conducting market and consumer research to derive actionable insights
• Leading the product portfolio and lifecycle management (LCM) to maximize market success
• Planning and monitoring brand budgets to ensure financial efficiency
• Sharing, reusing, and leading the global brand community to promote best practices
• Developing and implementing strategies to increase brand awareness and loyalty
• Creating core creative ideas and campaigns to support our brand strategy
• Defining compelling brand stories based on deep consumer insights
• Close collaboration with relevant country colleagues

• Completed studies in Marketing, Business Administration, or similar experience
• Several years of experience in brand management, ideally in the pharmaceutical or herbal sector
• Proven track record in developing and implementing brand strategies and campaigns
• Strong analytical skills and experience in conducting market research
• Creativity combined with a strategic approach
• Ability to work in a dynamic international environment and lead cross-functional teams
• Proficiency in English, both written and spoken

• A globally active, owner-managed family company with a commitment to social responsi­bility
• Flexible working time models and home office options to support work-life balance
• Responsible fields of activity with a qualified induction as well as a perfor­mance-related remunera­tion with attractive social benefits and company pension scheme
• Exciting prospects in a globally growing company with a wide range of professio­nal and personal develop­ment opportu­nities