Senior Marketing Manager (Generalist)

You are interested in the position as Senior Marketing Manager (Generalist) at ClearOps GmbH?
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Please note that the position is only available to applicants from Germany.
The language requirements for this position are: German - Native speaker, English - Fluent.
The estimated salary range from XING does not necessarily correspond to the salary range of this job offer.

Join ClearOps as a Senior Marketing Manager and take the lead in shaping the future of service supply chain marketing. This is your chance to work in a fast-growing tech company transforming the heavy machinery industry. You'll have the unique opportunity to craft innovative campaigns that target both large enterprise OEMs and traditional dealerships, balancing strategic thinking with hands-on execution. We offer a dynamic environment where creativity is encouraged, from guerrilla marketing to leading major industry events. If you're looking for autonomy, growth, and the chance to make a real impact, this is the role for you!

Activities

• Develop and execute tailored marketing strategies for two key segments: enterprise OEMs and undigital dealerships.
• Lead content-driven campaigns to nurture leads for large OEMs, positioning ClearOps as the go-to solution in the industry.
• Create innovative and localized marketing campaigns for dealerships, utilizing out-of-the-box tactics like guerrilla marketing to capture attention in traditional markets.
• Plan, manage, and execute high-profile industry events, including trade shows, conferences, and webinars, to increase ClearOps’ brand visibility.
• Collaborate with the sales team to develop compelling product marketing materials that enhance outreach and customer engagement.
• Manage and host internal and external events aimed at building strong relationships with dealership partners and industry influencers.
• Utilize SEO/SEA techniques to optimize digital marketing efforts, ensuring ClearOps maintains a strong online presence.
• Implement marketing automation tools to streamline campaign processes and measure performance.
• Drive cross-functional collaboration with product, sales, and technical teams to align marketing strategies with ClearOps' overall business objectives.
• Stay updated on industry trends and apply insights to continuously refine marketing strategies.
• Travel to key events and conferences to represent ClearOps and engage with key stakeholders.

Requirements

• Proven B2B SaaS marketing experience, preferably within the heavy machinery, automotive, or related industries.
• Strong background in content marketing and lead nurturing, particularly with large enterprise accounts like OEMs.
• Hands-on experience with product marketing to support sales initiatives and customer engagement.
• Creative mindset with a proven track record in developing and executing localized marketing campaigns for traditional, undigital audiences, such as machinery dealerships.
• Event management expertise, including planning and executing trade shows, webinars, and conferences.
• Proficiency in SEO/SEA to enhance digital visibility and drive lead generation.
• Familiarity with marketing automation tools for managing campaigns and streamlining processes.
• Excellent organizational and multitasking skills, with the ability to work autonomously in a fast-paced environment.
• Strong interest or curiosity about heavy machinery and related industries to better connect with the target audience.
• Willingness to travel for events and conferences as needed.
  

Nice to have:

• Experience in event planning and management within both digital and physical spaces. 

• Knowledge of marketing automation tools for streamlined processes. 

• A hands-on interest or curiosity about heavy machinery and the industries we serve 

Application Process

• Discovery Video-Call 📞
• Case Study onsite 💻
• Meet the Team 🏢

About the Company

ClearOps is a pioneering SaaS technology platform that is revolutionizing the aftermarket service industry by connecting OEMs, dealers and machines. Our platform integrates data, automates inventory management and uses IoT technology to predict parts failures, ensuring smooth operations and minimized downtime