Ensuring a fair and open digital ecosystem
We enable privacy-first advertising across TV, online, and audio — safeguarding the open internet — while empowering European broadcasters with cutting-edge adtech solutions.
Our Mission
Providing cutting-edge adtech solutions through a partner-driven approach.
We support European broadcasters in bringing their most valuable advertising formats to digital, while ensuring absolute control and a privacy-first approach. Our mission is to forge genuine partnerships with our clients, offering technological excellence to effectively tackle the unique market challenges they face. Our partnerships thrive on a foundation of trust, transparency, and knowledge exchange.
Our Vision
A unified adtech infrastructure for a fair, privacy-first, and data-driven TV advertising ecosystem.
We are architecting and safeguarding the future of Europe’s TV advertising ecosystem. A future where European broadcasters successfully accomplish digital transformation — gaining a superior market position — and, through our true partnered approach, leverage homogeneous advertising solutions powered by smartclip across all distribution channels.
Adtech built in Europe, for Europe.
We understand the unique needs of the European market and address them with smart applications and algorithms based on cutting-edge technologies.
smartx is the full-stack adtech platform for European broadcasters and premium publishers.
- Ad Server: Tailor-made ad inventory management with ad decisioning based on client needs — using data points across the entire user journey.
- Supply Side Platform: Our holistic SSP, combined with our ad server, seamlessly caters to programmatic RTB and direct IO demand across every distribution channel for video, audio, and display advertising — while providing full control over creatives, pricing, and revenue.
- Ad Operations Tools: Our AdOps tools offer sophisticated insights with customisable overviews and advanced troubleshooting for ad delivery optimisation, including creative approvals, forecasting, an ad campaign screenshot builder, and more.
- Advanced Integration Suite: Our integration suite offers universal methods of technical integration for VMAP and VAST4.2, including CSAI, SSAI, header bidding solutions, and our own SDKs for multiple environments.
- Reporting and Analytics: Our elaborate reporting toolkit includes data planning and analytics reporting with customisable KPI dashboards, advanced API integration, and log-level data.
Our DME empowers broadcasters to tap into TV viewing behaviour data, made available via the HbbTV technology, and segment and target audiences to better reach the most relevant consumers across all digital channels.
Our platform is SSAI-ready, enabling the dynamic insertion of TV spots on the fly so that broadcasters can increase the yield of linear streams within OTT and IPTV environments.
Enabling the digital substitution of spots within a linear TV ad break via programmatic buying processes — all while giving broadcasters complete control over their data and downstream data flow, as well as creative, quality, and privacy controls.
With Realytics, a wholly-owned subsidiary of smartclip, we provide transparent TV ad impact measurement and ROI analytics for campaign optimisation across linear TV, Addressable TV, and VOD.